It’s the best way to ensure
It’s the best way to ensure a business will end up where the business owner wants it to be. Whether that’s in terms of the type of business it becomes, its size, how many products or services it provides, or how much money it makes.
Then I told her that when I teach, I often use the analogy of going grocery shopping without a list. Now, if you’ve ever done this you know what happens (especially if you ALSO shop while you’re hungry!). You spend twice as much money AND you come home with all kinds of stuff you really don’t need.
Operating your business without a marketing plan is sort of like that, too. You very often spend twice as much money and get fewer results, or you end up spending money on marketing activities you don’t really need or that don’t contribute to achieving the goals you want to achieve.
Why is that? Because you don’t have anything to guide you in your decision-making about what marketing to do and what to pass on.
Think about all the things in our lives we DO plan.
marketing director jobs